http://youtu.be/QEU6xUFU-dg

Disposable Forest Project by Greenpeace

Brief Explanation: The challenge was how to get enough people to know about the movement. So the objective was to get attention. And to eventually get restaurants to stop supplying disposable chopsticks.

Describe the brief from the client:
The brief was to spread the word of how the use of disposable chopsticks is needlessly destroying China’s forests. […] “ more about the project.

Source: I believe in advertisinghttp://youtu.be/QEU6xUFU-dg

Disposable Forest Project by Greenpeace

Brief Explanation: The challenge was how to get enough people to know about the movement. So the objective was to get attention. And to eventually get restaurants to stop supplying disposable chopsticks.

Describe the brief from the client:
The brief was to spread the word of how the use of disposable chopsticks is needlessly destroying China’s forests. […] “ more about the project.

Source: I believe in advertising